✍️✍️✍️ Bloomingdales Case Study

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Bloomingdales Case Study

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The Bloomingdales Stores Experience

The solution provided the company with estimated customer lifetime values per segment, predicted churn, and financial forecasts. These capabilities were paired with novel reporting capabilities in Power BI to deliver dynamic segment profiles to maintain an up to date representation of their key market segments. The churn model was then used to create a financial forecast based on expected lifetime spend of a customer up to the predicted churn point. By analyzing and identifying characteristics of each customer group, the machine learning models could estimate churn points, loyalty, and the predicted customer lifetime value for any given customer.

Visual dashboards and advanced analytics provided the marketing team with deeper insights into each customer segment to develop increasingly relevant promotions for shoppers. The eventual goal is to drive toward fully personalized marketing as the organization becomes accustomed to leveraging the capabilities of machine learning in their workflows. We love the solution Neal Analytics developed and have integrated it into our operation process. The issue that was being addressed by this competition was conducting an informative campaign on beauty tips McCarthy, Considering the problem situation, many women are not informed of various beauty tips they can apply. In addition, while the Bloomieselfie Instagram contest was in progress campaigns had to be run so as to inform the fans of the various entrants and to present an opportunity for them to vote.

It was an opportunity for all fans not just women only to appreciate selfies McCarthy, The use of social media is very effective as it enables information to reach many people at once. Furthermore it is a very cost effective means of advertising as compared to using advertising agencies or the mass media McCarthy, The Bloomieselfie instagram contest was successful as more awareness about beauty tips and self-confidence was created. This is ascertained by more likes on their Facebook page and an increase of their followers on twitter McCarthy, It would be appropriate for more competitions of this nature to be launched so as to help in improving self-esteem and self-confidence of individuals as well as increase the level of public awareness of beauty. The target audience is the prospective car buyers and by extension all individuals.

The S car model hit a metal object and the battery of the car caught fire. The fire department personnel were called and ascertained that the use of water and dry chemical extinguisher was very effective Musk, This was a safety procedure that is important to all individuals. Prospective car buyers prefer a model that is efficient and capable of adaptation in all instances. Tesla was also targeting those are interested to learn more about the S model and the issue that was being addressed was the resilience of the car in severe conditions Musk, The problem situation tackles the severity if a gasoline car hit the metal object on the highway.

The issue Tesla was trying to raise concerns the safety of a car even in the event of an accident Musk, The use of social media enables Tesla to display the tenacity of the battery pack in the S model. The marketing plan is very successful since awareness is created easily and in turn the S model car is also marketed. Furthermore the plan succeeds in educating the public on what causes battery fire Musk, The battery packs implemented in cars should be able to withstand extreme conditions just like the S model battery pack.

In addition, safety measures should be put in place to make the gasoline car safer so as to ensure safety before any accident occurs. McCarthy, J.

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